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공식 홈페이지

Product differentiation

Product differentiation

We believe in a Korean proverb “Where bean has been plant, beans will grow.” We think that products made from the best good raw materials can bring about good change. So, we have been putting our earnest efforts in searching for the best ingredients in the world. The results have been proven by consumers. We think that the biggest difference of our products is the good ingredients that come from nature.

Good Ingredients from nature

We believe in a Korean proverb “Where bean has been plant, beans will grow.” We think that products made from the best good raw materials can bring about good change. So, we have been putting our earnest efforts in searching for the best ingredients in the world. The results have been proven by consumers. We think that the biggest difference of our products is the good ingredients that come from nature.

Specialized dermatology research

We have established a research institute of dermatology which is sized larger than 660 square meters and are constantly researching products. We are experimenting and researching research equipment from all over the world. We are also conducting joint research with leading universities in industry, academia, and research to learn and acquire better skills.
Our researchers and our employees continue research to make our customers more beautiful and younger.

The power that changes starting from underneath the skin

We have put strong natural forces into our products. We bring the best ingredients to the product with the highest efficacy with high skin science technology. We believe in the power of healing that changes from the origin, naturally from skin. Instead of deceiving or hiding people’s eyes for a while, we seek the fundamental change that changes the skin with the power of nature so that anyone can feel the difference.

Products that consumers really want

What consumers really want is not fancy cosmetics but cosmetics that can really help.  There are countless brands at home and abroad, but how many companies do they really want? We focus on our contents. We only research products to provide the changes consumers want.